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AD Campaigns

Jasper & Jasper pushes marketing and advertising to its boundaries, our goal is to maximise global brand awareness ensuring Jasper & Jasper as the global leader in electronic cigarettes.

Our creative team constantly develops ideas in the form of advertising programs which target very specific but international market segments. Broadcast, print, digital and internet advertising campaigns are frequently designed and executed using conventional and gorilla marketing techniques.

smoke'em anywhere

Early 2010 our design team created a campaign entitled 'Smoke'em Anywhere', the campaign was implemented into 400+ pubs, bars, and clubs throughout the United Kingdom.

Smoke'em Button Decals

Vending machines requiring decals inserts to be inserted into buttons located to the front of the vending machines. Dimensions: 30mm x 50mm Material: 158g silk matte Printing: 4 colour spot printing
   
Smoke'em Beer Mats

Beer mats manufactured in high absorption bleach card. Dimensions: 90mm x 90mm Material: 360g bleach board Printing: 4 colour spot printing
   
Smoke'em Poster

Point of sales poster illustrating a Jasper & Jasper smoker using our product underwater (anywhere). Dimensions: 290mm x 420mm Material: 158g silk matte Printing: 4 colour spot printing
Smoke'em Beer Mats

Beer mats manufactured in high absorption bleach card. Dimensions: 90mm x 90mm Material: 360g bleach board Printing: 4 colour spot printing
         
Smoke'em Vending Poster

Point of sales poster, illustrating a Jasper & Jasper smoker using our product in a bar (indoor/anywhere). Dimensions: 290mm x 420mm Dimensions: 210mm x 295mm Material: 158g silk matte Printing: 4 colour spot printing
   


We are J&j

Who are Jasper & Jasper's users? This is the question we asked ourselves to form the basis of this particular campaign. Working with a London based photography studio, we wanted to capture our customers in the moment.

The 'WE ARE?' campaign was specifically crafted to attract 21+ male smokers to be published in the men's lifestyle magazine GQ. The campaign appeared in four issues of GQ Magazine back to back in 2010.

We Are? Quietly Enjoy AD

A relaxed smoker enjoying Jasper & Jasper 'Revive' at Metro Café on the Kings Road, London. Dimensions: Double page spread Material: N/A Printing: 2 colour spot printing (monotone)
   
We Are? Public Smoking AD

Female smoker using Jasper & Jasper 'Revive' inside Paddington station, London. Dimensions: Double page spread Material: N/A Printing: 2 colour spot printing (monotone)
   
We Are? Zebra


Corporate theme; Zebra stripes come in different patterns unique to each individual zebra, much like the uniqueness of the Jasper & Jaspers range and its customers. Dimensions: Single page spread Material: N/A Printing: 4 colour spot printing
 
 


We are? Eyes Wide Shut

Male smoker using Jasper & Jasper 'Xplorer' outdoors. Dimensions: Double page spread Material: N/A Printing: 2 colour spot printing (monotone)
           


do you really care?

An online viral campaign launched 2months prior to No Tobacco Day. Published online across various social networks we achieved approximately 13.2million impressions within 30 days, with exposure in 18 countries

Do You Really Care?

Image generating using a mix of stock photography and digital effects, to highlight the harm smoking can cause to children. Dimensions: 120mm x 90mm Material: N/A Printing: N/A


am I beautiful?

Teenagers are often presured by their peers into, or prephaps influenced by smokers potraying smoking as cool, fashionable or even beautiful. This campgain launched in FHM UK late 2010 delivered a thought provoking message the strap line 'smoking makes you ugly inside'.

Am I Beautiful? AD1

Featuring 21 year old Kings College student Kristina, it's not cool to smoke! Dimensions: Single page spread Material: N/A Printing: 2 colour spot printing (monotone)
   
Am I Beautiful? AD2

Featuring 33 year old HGV driver student Andrew, it's not cool to smoke! Dimensions: Single page spread Material: N/A Printing: 2 colour spot printing (monotone)
   
Am I Beautiful? AD3

Featuring stock image, it's not cool to smoke! Dimensions: Single page spread Material: N/A Printing: 2 colour spot printing (monotone)
 
 
Am I Beautiful? AD4

Featuring 29 year old retail supervisor Mathew, it's not cool to smoke! Dimensions: Single page spread Material: N/A Printing: 2 colour spot printing (monotone)
           


choose life

A hard hitting, thought provoking online campaign running up to 'No Tobacco Day'. Using gorilla advertising tactic to recreate the shocking realities of smoking. Would you choose life or death?

Choose Life - AD1

Tomb stones indicating deceased smokers, a secluded area indicating Jasper & Jasper users Dimensions: 120mm x 90mm Material: N/A Printing: N/A
   
Choose Life - AD2

The fruit of life, left indicates life in the form of an apple, death indicated by tomb stones. Dimensions: 120mm x 90mm Material: N/A Printing: N/A
   
Choose Life - AD3

Mixture of typography and images indicating the life expectancy of conventional smokers. Dimensions: 120mm x 90mm Material: N/A Printing: N/A
 
 
 


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Jasper & Jasper Ltd
1 Berkeley Street
Mayfair
London, W1J8 DJ
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